IP / INDEX
One product. Several kinds of protection.
A name, a technical solution and a product's appearance raise different questions. Start with the asset you are creating, then examine the rights, evidence and decisions around it.
01 / IP
Trademarks
Names, logos and the identity behind a product.
02 / IPPatents & inventions
Technical solutions, evidence and disclosure decisions.
03 / IPProduct design
The appearance that makes a product recognisable.
04 / IPCopyright & software
Creative expression, code and the rights chain.
05 / IPKnow-how & confidentiality
Information that needs practical boundaries.
06 / IPIP strategy
Connect protection choices with the business plan.