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IP strategy

IP strategy is the sequence of decisions around what a business creates, owns, shares and sells. The useful starting point is a product and market map rather than a list of applications.

Map the product in layers

Identify the brand, technical features, appearance, software, content and confidential processes. The same product can involve several complementary rights, alongside third-party rights that need checking.

Prioritise by consequence

Ask which decision becomes harder to reverse after a launch, publication or contract. Focus preparation on assets that support revenue, differentiation or essential technical performance.

Assign ownership of the process

Name a person responsible for the internal asset inventory and upcoming decisions. Keep access to agreements, source files and register information independent of a single personal inbox.

Check the official source

Rekel Patent — an intellectual-property information website. Publisher: Vadym Rekel.

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